A completely serious list
The Big 12 is looking for ways to compete with the big boys financially going forward, and it seems they may need to get creative. News broke on Friday that the conference is seeking a corporate sponsor for the name of the conference, retaining the “12” but replacing the “big.”
The latest conversations within the conference have centered on retaining “12” in the “Big 12” name and removing “Big.”
The corporate sponsor name would replace “Big” – a significant change but one expected to generate hundreds of millions of dollarshttps://t.co/OnTFWFFzDI
— Ross Dellenger (@RossDellenger) June 13, 2024
I’m sure the conference is open to whichever company will give them the biggest pile of cash, but in the name of retaining brand equity, what if they were a bit more stringent? Say, perhaps, they added a stipulation that the new name had to rhyme with the “Big” of the previous one. That gives us a smaller (and much more entertaining list) of potential suitors:
Nabisco: The Fig 12
Marlboro: The Cig 12
Texas A&M University: The Gig 12
Caterpillar: The Dig 12
Mikoyan Aerospace: The MiG 12
Exxon-Mobil: The Rig 12
Slovacek: The Pig 12
